First there was Black Friday, then Cyber Monday. Last year, on the first Saturday after Thanksgiving, was the first ever Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday is a national movement to drive shoppers to local merchants across the U.S.
It was American Express OPEN, the company’s small business unit, that first declared the Saturday after Thanksgiving as Small Business Saturday. The idea has been widely endorsed.
Small businesses are vitally important to our economy and local communities as these statistics from the U.S. Small Business Administration demonstrate:
• For every year over the last decade, 60 to 80 percent of new jobs were generated by small businesses.
• Small businesses represent 99.7 percent of all employer firms.
• Small businesses employ half of all private sector employees.
Small businesses are the economic backbone of our local communities. They are generous and frequent donors to local benefits and projects. Many provide the first employment opportunities for our children.
They deserve your support year round, not just on the new Small Business Saturday. Please make a point to shop locally first this Saturday and throughout the year. It’s in your best interest!